RISE Framework: Role-Based Instructional Prompting with Specific Examples

A comprehensive framework for crafting AI prompts that leverage specific expertise, clear instructions, detailed parameters, and illustrative examples

Last updated: April 28, 2025
Category: Role-Based PromptingComplexity: Intermediate
RF

Framework Structure

The key components of the RISE Framework framework

Role
The perspective or expertise that the AI should adopt
Instruction
The clear directive about what task to perform
Specifics
The precise details and parameters for completing the task
Examples
Sample outputs or references that illustrate the desired result

Core Example Prompt

A practical template following the RISE Framework structure

plaintextExample Prompt
As a financial advisor specializing in retirement planning, create a step-by-step guide for millennials to start saving for retirement. Include specifics on recommended contribution percentages based on age groups, tax-advantaged account options, and investment allocation strategies. For example, the guide should include concrete advice like "At age 25, aim to save 15% of income and prioritize Roth IRA contributions."

Usage Tips

Best practices for applying the RISE Framework framework

  • Choose roles with relevant expertise to your query
  • Make instructions action-oriented with clear verbs
  • Include quantifiable specifics whenever possible
  • Provide examples that match your desired output format
  • Align the role with the instruction for coherence

Detailed Breakdown

In-depth explanation of the framework components

The R.I.S.E method enables structured creativity by guiding AI through a specific request, provided inputs, contextual scenarios, and desired results—perfect for innovation, strategy, and sustainable content creation.

R.I.S.E Framework Structure

1. Request

  • Definition: The main instruction for what you want the AI to do.
  • Examples: "Recommend content ideas," "Design a campaign strategy," "Generate launch messaging."
  • Tips:
- Use action-driven phrasing like "Propose," "Build," "Brainstorm."

- Anchor the request in your end-goal (e.g., launch, awareness, conversions).

2. Input

  • Definition: The key data, ideas, or background the AI needs to do the job.
  • Examples: "The product is a biodegradable phone case," "Target market: eco-conscious Gen Z," "Core values: sustainability, transparency."
  • Tips:
- Include facts about product, brand, audience, or positioning.

- You can input research findings, tone of voice, or brand goals here.

3. Scenario

  • Definition: The environment, use case, or campaign situation to guide the AI's thinking.
  • Examples: "This is a product launch for Earth Day," "You're planning a 30-day campaign on social media," "The product is debuting in Europe."
  • Tips:
- Add timeline, region, seasonal cues, channel-specific details.

- Helps shape realistic and situationally relevant outputs.

4. Expectation

  • Definition: What kind of output you want—structure, style, or purpose.
  • Examples: "Include 5 post ideas with CTAs," "Structure as a weekly campaign roadmap," "Keep tone playful and energetic."
  • Tips:
- Specify deliverables (number, format, tone).

- Align expectations with your business goal (awareness, conversions, education, etc.).

Example Prompts Using R.I.S.E Framework

Example 1: Content Marketing Ideas

Prompt:

R.I.S.E Breakdown:

  • Request: Recommend content ideas
  • Input: Product details + audience
  • Scenario: Earth Day launch across IG & TikTok
  • Expectation: 5 post ideas with hashtags, CTAs, formats

Example 2: Product Messaging

Prompt:

R.I.S.E Breakdown:

  • Request: Propose launch messaging
  • Input: Product and audience insights
  • Scenario: Back-to-school season, Instagram + YouTube
  • Expectation: Structured as hook, benefit, CTA (x3)

Best Use Cases for the R.I.S.E Framework

1. Content Marketing

  • Social media campaigns
  • Blog content planning
  • Email marketing sequences
  • Content calendars
Example Prompt:

2. Video & Short-Form Content

  • Script outlines
  • Storyboard concepts
  • TikTok/Reels ideas
  • YouTube content strategies
Example Prompt:

3. Brand Identity & Copywriting

  • Brand voice development
  • Tagline creation
  • Value proposition refinement
  • Brand storytelling
Example Prompt:

Bonus Prompt Engineering Tips for Using R.I.S.E

Lead with a mission: If it's a purpose-driven brand, make that the Input.

🎯 Use specific campaigns: "Earth Day," "Black Friday," "Climate Week" = great Scenario prompts.

📦 Pair with audience signals: age group, values, platform preferences.

🧪 Include format requests: roadmap, list, manifesto, social post, script, deck, etc.

Conclusion

The R.I.S.E Framework is ideal for creative, purpose-led, and strategy-driven tasks where AI must balance business goals with brand personality and user relevance. It ensures output is grounded in brand truths, aligned with context, and ready for real-world execution.

Remember:

  • Define the Request to trigger the task.
  • Feed Input that informs the response.
  • Set a Scenario to focus creativity.
  • Clarify the Expectation for usable results.

Framework in Action: Examples

See how RISE Framework transforms basic prompts into powerful instructions

Before & After Examples

See how this framework transforms basic prompts into powerful instructions for AI

Basic PromptBefore
Tell me how to save for retirement.
Effectiveness
Based on structure, specificity, clarity, and actionable content
Low
Role-Instruction-Specifics-Examples EnhancedAfter
Role: You are a Certified Financial Planner with 15+ years of experience specializing in retirement planning for young professionals and a background in behavioral economics to address psychological barriers to saving. Instruction: Create a practical retirement savings roadmap specifically for millennials (ages 25-40) who are starting late and feeling overwhelmed by competing financial priorities like student loans and housing costs. Specifics: Structure the guide as a decade-by-decade action plan with: - Specific savings rate targets (% of income) for each age bracket (25-30, 31-35, 36-40) - Prioritized account recommendations (401k, IRA, HSA, taxable) with contribution thresholds - Investment allocation suggestions across different risk profiles - Automated saving strategies that counter behavioral biases - Key financial milestones to aim for (e.g., "1x salary saved by age 30") - Maximum length of 800 words with headers, bullet points, and 1-2 key action items per section Examples: Include practical illustrations like: "EXAMPLE: Sarah (29) earns $65,000 with $30,000 in student loans. Her optimal first step is contributing 7% to her 401(k) to get her full employer match while allocating $350/month to a Roth IRA invested in a target-date fund, gradually increasing her savings rate by 1% with each annual raise."
Effectiveness
Based on structure, specificity, clarity, and actionable content
High

Response Comparison

Basic AI ResponseBefore
Quality:
# Retirement Savings Guide

Saving for retirement is important to ensure financial security in your later years. Here are some general tips to help you start saving:

1. Start Early: The earlier you start saving, the more time your money has to grow.

2. Contribute to Retirement Accounts: Look into options like 401(k)s and IRAs. If your employer offers a 401(k) match, try to contribute at least enough to get the full match.

3. Set a Goal: Determine how much you'll need for retirement. A common rule of thumb is to aim for 80% of your pre-retirement income.

4. Create a Budget: Analyze your spending and look for areas where you can cut back to save more.

5. Consider Different Investment Options: Stocks, bonds, mutual funds, and retirement-specific accounts all have different benefits and risks.

6. Increase Savings Over Time: As your income increases, try to increase the amount you save for retirement.

7. Don't Touch Your Retirement Savings: Withdrawing money early typically comes with penalties and reduces the power of compound interest.

Remember that everyone's situation is different, and you might want to consult with a financial advisor for personalized advice.
Generic information
Lacks structure
Limited detail
Role-Instruction-Specifics-Examples Enhanced ResponseAfter
Quality:
# Millennial Retirement Roadmap: Starting Late Without Panic

## Introduction
When juggling student loans, rising housing costs, and career instability, retirement saving often falls to the bottom of the priority list. This decade-by-decade roadmap helps you build retirement security even when starting later, with concrete steps that work alongside—not against—your other financial goals.

## Ages 25-30: Foundation Building Phase

**Target: 10-12% of income toward retirement (including employer match)**

### Priority Actions:
* **Capture free money first:** Contribute enough to your employer 401(k) to get the full match (typically 4-6%)
* **Build an emergency fund simultaneously:** Split extra savings between retirement and building 3 months of essential expenses in cash
* **Start a Roth IRA with any additional savings:** Even $50-100/month creates the saving habit ($6,000 annual max)

### Behavioral Strategy:
Set up automatic contributions that increase with each pay raise. Research shows "pre-committing" future income creates less psychological resistance than cutting current spending.

### Milestone Target:
**0.5× annual salary saved by age 30**

**EXAMPLE:** Miguel (27) earns $52,000 with $40,000 in student loans. He contributes 5% to his 401(k) to get his full 4% employer match, then automatically transfers $125/month to a Roth IRA invested in a low-cost target-date 2060 fund. His student loans are on income-based repayment, and he increases his retirement contribution by 1% each year.

## Ages 31-35: Acceleration Phase

**Target: 15% of income toward retirement**

### Priority Actions:
* **Max out tax-advantaged accounts in this order:**
   1. 401(k) up to employer match
   2. HSA if eligible (triple tax advantage for healthcare now and in retirement)
   3. Roth IRA (if under income limits) or Traditional IRA
   4. Remainder to 401(k) up to annual maximum ($20,500 in 2022)
* **Optimize asset allocation:** Aim for 80-90% stocks/10-20% bonds at this age
* **Consider housing's role in retirement:** Home equity can be a retirement asset

### Behavioral Strategy:
Create separate "retirement savings" account labels that prevent mental accounting errors where all savings feel interchangeable and accessible.

### Milestone Target:
**1× annual salary saved by age 35**

**EXAMPLE:** Leila (33) earns $78,000 as a project manager. She maxes out her Roth IRA ($6,000), contributes 8% to her 401(k) plus a 5% employer match, and adds $1,200 annually to her HSA. She maintains a moderately aggressive 85% stock/15% bond allocation, primarily through low-cost index funds with expense ratios under 0.1%.

## Ages 36-40: Optimization Phase

**Target: 18-20% of income toward retirement**

### Priority Actions:
* **Assess retirement trajectory:** Use a retirement calculator to check if you're on track
* **Consider a "catch-up sprint":** Dedicate 3-6 months to extreme saving (25%+ of income) to compensate for later start
* **Evaluate back-door Roth options:** If income exceeds Roth IRA limits
* **Review insurance coverage:** Ensure adequate disability insurance to protect retirement savings capacity

### Behavioral Strategy:
Connect with concrete visualization of your future self through aging photo apps or detailed retirement lifestyle descriptions, which research shows increases saving behavior.

### Milestone Target:
**2× annual salary saved by age 40**

**EXAMPLE:** Jordan (38) earns $95,000 with limited previous retirement savings. After calculating a significant shortfall, she implements a 4-month "catch-up sprint" by temporarily renting out her spare bedroom, pausing non-essential spending, and allocating her upcoming bonus directly to retirement—resulting in a $15,000 lump-sum contribution. She then maintains an 18% ongoing contribution rate.

## Key Principles for Any Age:
* **Focus on increasing income alongside cutting costs:** Career advancement often builds retirement security faster than extreme frugality
* **Benchmark fees relentlessly:** Each 1% paid in investment fees can reduce your retirement balance by 20% over 30 years
* **Automate everything:** Remove decision points that create saving friction

Remember: Every financial journey is non-linear. Progress means moving forward consistently—not perfectly—through the inevitable financial disruptions of millennial life.
Professional format
Expert insights
Actionable content

Key Improvements with the Framework

Professional Structure

Clear organization with logical sections

Targeted Focus

Precisely aligned with specific outcomes

Enhanced Clarity

Clear intent and specific requirements

Actionable Output

Concrete recommendations and detailed analysis

Framework Component Breakdown

Role
The perspective or expertise that the AI should adopt
Instruction
The clear directive about what task to perform
Specifics
The precise details and parameters for completing the task
Examples
Sample outputs or references that illustrate the desired result