Introducing "Create Image" in ChatGPT: Your New AI Visual Playground

Published: March 28, 2025 By a 15-Year Tech Blogger & AI Strategist

What Is the "Create Image" Feature in ChatGPT?

In March 2025, OpenAI quietly launched a groundbreaking creative upgrade inside ChatGPT — the "Create Image" feature, now available to ChatGPT Pro users. This new tool brings image generation directly into your chat interface, allowing you to craft AI-generated visuals just by describing them in natural language.

Whether you're a product designer, storyteller, educator, or marketer, this feature opens up an entire canvas of possibility — all from a single prompt. And the best part? You never leave the ChatGPT experience. No juggling tools, no switching platforms. Just prompt → image → create.

How Does Image Generation Work in ChatGPT?

Using the "Create Image" feature is as intuitive as chatting with a designer who instantly visualizes your thoughts.

Here's the process in a nutshell:

• You describe the image you want to see — the more vivid, the better.
• ChatGPT generates the image right inside the thread using AI.
• You can refine it with follow-up prompts or request variations.
• Download, share, or iterate — all in one creative flow.

10 Creative Use Cases Using the "Create Image" Feature

Let's dive into 10 real-world examples across industries. Each shows how this feature can elevate creative projects, streamline ideation, and bring visions to life — fast.

1. Futuristic Smartwatch Product Concept

Prompt:

Visualize a next-gen smartwatch concept designed for 2035. It features a fully transparent, flexible OLED display that wraps around the wrist like a bracelet. The device emits a subtle blue glow and projects 3D holographic notifications above the screen. The scene is set in a dimly lit tech showroom with futuristic display cases, ambient blue-purple lighting, and tech enthusiasts admiring the product in the background.

Use Case:

Ideal for product designers and concept artists, this image captures a wearable tech future with breathtaking clarity. By describing futuristic materials and settings, creators can rapidly prototype visions and pitch them visually — without needing to sketch or model from scratch.

2. AI-Generated Artistic Portrait for Digital Art Exhibition

Prompt:

Create a digital portrait in the style of a neo-baroque oil painting. The subject is a woman with metallic blue and gold hair flowing like ribbons, wearing a glowing crystalline gown. Her eyes reflect stars, and she's framed by a celestial nebula with streaks of light and orbiting particles. The background features an ethereal mix of deep space and classical arches, symbolizing the fusion of tradition and future.

Use Case:

This shows how artists and curators can explore hybrid aesthetics — blending classical art with AI-generated innovation. The AI brings to life a stunning, surreal portrait that could inspire digital exhibits, NFT collections, or character designs.

3. Eco-Friendly Tea Packaging for a Sustainable Brand

Prompt:

Design a product packaging mockup for 'VerdanTea' — a premium eco-conscious tea brand. The pouch is made from biodegradable kraft paper, adorned with hand-drawn botanical illustrations of herbs and leaves. The color palette includes soft greens, warm browns, and cream accents. Place the pouch on a rustic wooden table beside a ceramic cup of steaming tea, with natural sunlight casting soft shadows and green foliage blurred in the background.

Use Case:

Marketers and branding teams can use image generation to rapidly prototype eco-friendly packaging, visualizing how values like sustainability and wellness come to life on the shelf — without hiring a packaging designer for early drafts.

4. Fantasy Forest for a Children's Book Illustration

Prompt:

Illustrate a whimsical forest glowing with bioluminescent plants, floating lily pads in mid-air, and glittering butterflies. A small, curious wizard child in a purple cloak holds a glowing lantern, standing on a winding stone path that leads to a floating castle in the distance. The scene is colorful, enchanted, and filled with storybook charm, designed for a children's fantasy book cover.

Use Case:

Authors, illustrators, and indie publishers can create high-concept storybook visuals on demand. This fantasy scene is full of charm and imagination, perfect for pre-visualizing a cover or inspiring narrative direction.

5. Sustainable Tiny Home in Nature

Prompt:

Render a cozy tiny home built with sustainable materials like reclaimed wood and recycled metal. It's located in a lush forest clearing during golden hour, surrounded by tall pine trees. The home features solar panels, a green roof, wide glass windows revealing a hygge-style interior, and a hammock outside. A person is sipping coffee on the deck with a golden retriever resting nearby. This is a serene architectural lifestyle visualization.

Use Case:

Architects and lifestyle bloggers can illustrate eco-architecture and minimalist living using prompts that mirror real-world values. This scene evokes a lifestyle — not just a structure — and sparks emotional resonance with viewers.

6. Branding Mood Board for a Space-Tech Startup

Prompt:

Create a high-end branding mood board for a futuristic space-tech startup called 'NovaBloom'. Include a logo with a blooming star motif, gradient color palette of deep indigos and neon pinks, futuristic sans-serif fonts, sleek UI card elements, and abstract digital patterns inspired by cosmic waves and particle collisions. Arrange the assets on a clean grid layout with a dark background, evoking innovation and exploration.

Use Case:

Brand strategists and UI/UX designers can generate mood boards that reflect tone, visual language, and personality — streamlining early brand identity conversations and pitch decks.

7. Wellness Campaign Visual for a Lifestyle Brand

Prompt:

Design a tranquil lifestyle scene for a wellness campaign. A young woman with flowing linen clothes is meditating on a cliffside at sunrise, overlooking a vast ocean. Her yoga mat is surrounded by wildflowers, and the sun bathes the scene in soft golden light. Include distant mountain silhouettes and gentle waves crashing below, creating a peaceful and aspirational setting that symbolizes balance and mindfulness.

Use Case:

Lifestyle brands, wellness coaches, and social media managers can create peaceful campaign visuals that communicate serenity and self-care — perfect for Instagram, blog headers, or ad mockups.

8. Cyberpunk Character Illustration for a Graphic Novel

Prompt:

Illustrate a cyberpunk vigilante in a dark neon-lit alley. The character wears a long black trench coat with glowing cyan circuitry, a high-tech visor over one eye, and mechanical limbs. Behind them, holographic graffiti animates on the brick walls, and flying cars zoom past in a neon skyline. Raindrops fall, reflecting the vibrant lights, creating a moody cinematic vibe perfect for a graphic novel cover.

Use Case:

Game developers and comic book artists can develop characters and scenes for speculative fiction with rich worldbuilding details — all starting from a prompt. Great for pitching a visual mood or building lore.

9. Fantasy Pixel Art Village Scene for Indie Game Development

Prompt:

Create a 2D pixel art village scene for a fantasy RPG. The village is nestled in a valley with cobblestone paths, medieval-style houses, market stalls with colorful banners, and NPCs going about their day. In the center, a pixelated hero in armor wields a sword, ready for a quest. The sky is bright blue with animated clouds, and mountains rise in the distance, hinting at adventures beyond.

Use Case:

Indie game developers and pixel artists can visualize maps, towns, and NPC life before building the game assets — perfect for preproduction, concept docs, or crowdfunding pages.

10. Educational Infographic for Science Learning

Prompt:

Design an illustrated infographic aimed at middle schoolers, explaining photosynthesis. Use cartoon-style visuals: a smiling sun shining on a happy green plant, arrows showing sunlight absorption, water intake from roots, and oxygen release from leaves. Label parts like chloroplasts and stomata with friendly icons. The style should be playful, colorful, and easy to follow, ideal for a printed science poster or digital classroom slide.

Use Case:

Teachers, ed-tech creators, and instructional designers can create learning visuals tailored to age, tone, and curriculum needs — without waiting on an illustrator. It's learning made lively and accessible.

The Versatility of "Create Image" Inside ChatGPT

What do these 10 wildly different images have in common? They were all generated by AI — inside a chat — in minutes.

From product design to pixel art, mood boards to infographics, the Create Image feature brings visual storytelling within reach for anyone. It democratizes visual ideation and empowers professionals to prototype faster, storytellers to imagine richer, and educators to communicate better.

Whether you're a founder, designer, writer, or dreamer — this tool is your creative co-pilot.

Try It Yourself: Prompt, Create, Share

Now it's your turn. Head into ChatGPT (Pro version), click the image tool, and try one of the prompts above — or dream up your own.

• Describe what you want to see
• Watch the image come to life
• Share your creations with the world

The future of visual creation is here — and it starts with a conversation.

Prompt:

Use Case: Create simple images based on your descriptions.

Prompt:

Use Case: Generate stylized images inspired by different artistic movements or famous artists.

Prompt:

Use Case: Get images that show subjects from specific perspectives.

Prompt:

Use Case: Generate instructional images for tutorials or how-to guides.

Prompt:

Use Case: Generate logo ideas for business or personal projects.

Prompt:

Use Case: Generate comparison images to illustrate changes or improvements.

Prompt:

Use Case: Create mash-ups between real places and fictional worlds.

Prompt:

Use Case: Generate book cover concepts for authors or publishing projects.

Prompt:

Use Case: Generate explanatory visuals for complex concepts or systems.

Prompt:

Use Case: Create custom movie poster concepts.