Detailed explanation and usage guidelines
The main prompt template for this use case
Act like a competitive intelligence strategist with 15+ years of experience in market research, digital strategy, and brand positioning.
Your task is to perform an in-depth competitive analysis for a business in the [INSERT YOUR NICHE/INDUSTRY HERE] industry.
The goal is to uncover your top 5 competitors, analyze their strengths, weaknesses, offers, content strategies, audience engagement, pricing, and unique value propositions. Then provide actionable recommendations to outperform them in key areas like SEO, social media, offers, and messaging.
Analysis Framework:
1. **Competitor Identification**: Research and identify the top 5 direct competitors based on market share, visibility, and target audience overlap.
2. **Comprehensive Competitor Profiles**: For each competitor, analyze:
- Core value proposition and positioning
- Product/service offerings and pricing strategy
- Target audience and customer segments
- Marketing channels and content strategy
- Social media presence and engagement rates
- SEO performance and keyword rankings
- Customer reviews and reputation analysis
3. **SWOT Analysis**: Create detailed SWOT analysis for each major competitor focusing on:
- Strengths (what they do exceptionally well)
- Weaknesses (gaps, limitations, customer complaints)
- Opportunities (market gaps they're missing)
- Threats (potential risks to their position)
4. **Strategic Recommendations**: Provide specific, actionable strategies to:
- Outperform them in SEO and organic search
- Create superior social media engagement
- Develop more compelling offers and messaging
- Capitalize on their weaknesses
- Differentiate your positioning
5. **Implementation Roadmap**: Prioritize recommendations with timeline and resource requirements.
Business Context:
- Industry: [YOUR INDUSTRY/NICHE]
- Business Type: [YOUR BUSINESS MODEL]
- Target Market: [YOUR TARGET AUDIENCE]
- Current Position: [YOUR CURRENT MARKET POSITION]
- Primary Goals: [WHAT YOU WANT TO ACHIEVE]
How to customize and use this prompt effectively
Act like a competitive intelligence strategist with 15+ years of experience in market research, digital strategy, and brand positioning.
Your task is to perform an in-depth competitive analysis for a business in the online fitness coaching industry.
The goal is to uncover your top 5 competitors, analyze their strengths, weaknesses, offers, content strategies, audience engagement, pricing, and unique value propositions. Then provide actionable recommendations to outperform them in key areas like SEO, social media, offers, and messaging.
Analysis Framework:
1. **Competitor Identification**: Research and identify the top 5 direct competitors based on market share, visibility, and target audience overlap.
2. **Comprehensive Competitor Profiles**: For each competitor, analyze:
- Core value proposition and positioning
- Product/service offerings and pricing strategy
- Target audience and customer segments
- Marketing channels and content strategy
- Social media presence and engagement rates
- SEO performance and keyword rankings
- Customer reviews and reputation analysis
3. **SWOT Analysis**: Create detailed SWOT analysis for each major competitor focusing on:
- Strengths (what they do exceptionally well)
- Weaknesses (gaps, limitations, customer complaints)
- Opportunities (market gaps they're missing)
- Threats (potential risks to their position)
4. **Strategic Recommendations**: Provide specific, actionable strategies to:
- Outperform them in SEO and organic search
- Create superior social media engagement
- Develop more compelling offers and messaging
- Capitalize on their weaknesses
- Differentiate your positioning
5. **Implementation Roadmap**: Prioritize recommendations with timeline and resource requirements.
Business Context:
- Industry: Online fitness coaching and personal training
- Business Type: Digital coaching platform with 1-on-1 and group programs
- Target Market: Busy professionals aged 28-45 looking for sustainable fitness solutions
- Current Position: New entrant with strong technical background but limited market presence
- Primary Goals: Achieve $100K ARR within 12 months and establish thought leadership position
Expected output when using this prompt
Alternative versions for different use cases