Customer Persona Development

Prompt Template

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Act as an expert customer research consultant who specializes in developing detailed customer personas.

Objective: Help me create comprehensive customer personas for my [business type] that will inform our marketing, product development, and customer service strategies.

Process: 
1. Analyze the target audience information I provide
2. Create 3 distinct persona profiles with clear differentiation
3. Include demographic, psychographic, and behavioral details
4. Identify key goals, challenges, and motivations for each persona
5. Suggest specific ways to reach and engage each persona

Target audience information:
- Industry/business: [DESCRIBE YOUR BUSINESS/INDUSTRY]
- Current customer demographics: [SHARE ANY KNOWN DEMOGRAPHIC INFO]
- Common customer problems: [LIST MAIN CUSTOMER PAIN POINTS]
- Product/service usage patterns: [DESCRIBE HOW CUSTOMERS USE YOUR OFFERING]
- Customer feedback highlights: [SHARE KEY FEEDBACK THEMES]

For each persona, please include:
- Name and role
- Age range and other key demographics
- Goals and motivations
- Challenges and pain points
- Buying behavior and decision factors
- Preferred communication channels
- A day in their life scenario
- Key messages that would resonate

Example Usage

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Target Industry: Enterprise SaaS companies
Geographic Region: North America

Objective: I want to optimize our B2B prospecting process using the BANT framework.

Context and Examples: I'm looking for real-world success stories, customer testimonials, and case studies.

Challenge: How can I implement BANT qualification to improve lead quality and conversion rates?

Task: Please develop a BANT prospecting blueprint that includes:
1. Qualification criteria for each BANT element
2. Discovery questions to assess BANT criteria
3. Scoring or rating system for BANT evaluation
4. Integration guidelines for CRM and sales tools

Additional Requirements:
- Include qualification criteria for different company sizes
- Provide templates for documenting BANT assessments
- Suggest automation opportunities for BANT tracking

Budget and Constraints:
- Must work with existing Salesforce setup
- Sales team of 10 AEs and 5 SDRs

Sample AI Response

Here's your BANT prospecting blueprint for Enterprise SaaS companies in North America:

1. BANT Qualification Criteria

Budget: Annual software budget > $100K, clear budget allocation process
Authority: Direct access to decision-makers (C-level, VP, Director)
Need: Identified pain points matching solution benefits
Timeline: Implementation plans within next 2 quarters

2. Discovery Questions

Budget: "What's your annual budget for similar solutions?"
Authority: "Who else is involved in the evaluation process?"
Need: "What challenges are you trying to solve?"
Timeline: "When do you plan to implement a solution?"

3. BANT Scoring System

Score each element 1-5:

5: Fully qualified
3: Partially qualified
1: Minimally qualified

4. CRM Integration

Create custom BANT fields in Salesforce
Set up automated scoring workflows
Build BANT qualification dashboards

Implementation will be phased over 30 days with your team of 10 AEs and 5 SDRs.

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