Thought Leadership Content Strategy

Prompt Template

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Customer Type: [Define your target customer profile]

Target Industry: [Specify your target industry]

Objective: I want to develop a thought leadership content strategy that establishes our authority and drives sales. The goal is to create valuable content that positions us as industry experts while supporting the sales process.

Context and Examples: I'm looking for successful content strategies, engagement metrics, and industry benchmarks that demonstrate effective thought leadership. I need practical examples showing how to create and distribute content that drives sales.

Challenge: How can I implement a thought leadership content strategy for [Customer Type] in [Target Industry] to establish authority and drive sales? I want a comprehensive approach that aligns content with business goals.

Task: Please develop a thought leadership content framework that includes:
1. Content themes and topics
2. Content types and formats
3. Distribution strategy
4. Sales enablement guidelines
5. Success metrics

Additional Requirements:
- [REQUIREMENT 1]
- [REQUIREMENT 2]
- [REQUIREMENT 3]

Budget and Constraints (if applicable):
- [CONSTRAINT 1]
- [CONSTRAINT 2]

Example Usage

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Target Industry: Enterprise SaaS companies
Geographic Region: North America

Objective: I want to optimize our B2B prospecting process using the BANT framework.

Context and Examples: I'm looking for real-world success stories, customer testimonials, and case studies.

Challenge: How can I implement BANT qualification to improve lead quality and conversion rates?

Task: Please develop a BANT prospecting blueprint that includes:
1. Qualification criteria for each BANT element
2. Discovery questions to assess BANT criteria
3. Scoring or rating system for BANT evaluation
4. Integration guidelines for CRM and sales tools

Additional Requirements:
- Include qualification criteria for different company sizes
- Provide templates for documenting BANT assessments
- Suggest automation opportunities for BANT tracking

Budget and Constraints:
- Must work with existing Salesforce setup
- Sales team of 10 AEs and 5 SDRs

Sample AI Response

Here's your BANT prospecting blueprint for Enterprise SaaS companies in North America:

1. BANT Qualification Criteria

Budget: Annual software budget > $100K, clear budget allocation process
Authority: Direct access to decision-makers (C-level, VP, Director)
Need: Identified pain points matching solution benefits
Timeline: Implementation plans within next 2 quarters

2. Discovery Questions

Budget: "What's your annual budget for similar solutions?"
Authority: "Who else is involved in the evaluation process?"
Need: "What challenges are you trying to solve?"
Timeline: "When do you plan to implement a solution?"

3. BANT Scoring System

Score each element 1-5:

5: Fully qualified
3: Partially qualified
1: Minimally qualified

4. CRM Integration

Create custom BANT fields in Salesforce
Set up automated scoring workflows
Build BANT qualification dashboards

Implementation will be phased over 30 days with your team of 10 AEs and 5 SDRs.

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