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Marketing StrategyIntermediate

Email Marketing with Problem-Agitate-Solve Framework

Create emotionally compelling email marketing campaigns using the PAS framework to identify customer problems, amplify their pain points, and present your solution as the logical resolution.

Last updated: September 14, 2024
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About This Prompt

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Prompt Template

The main prompt template for this use case

plaintext
Using the 'Problem-Agitate-Solve' framework, please write an email marketing campaign that identifies the most painful [problem] faced by [ideal customer persona] and agitates the issue to show why it is a bad situation. Then, present our [product/service] as the logical solution to the problem.

Problem Analysis:
- Target Audience: [IDEAL CUSTOMER PERSONA]
- Core Problem: [SPECIFIC ISSUE THEY FACE]
- Problem Symptoms: [HOW THE PROBLEM MANIFESTS]
- Current Impact: [IMMEDIATE CONSEQUENCES]

Agitation Elements:
- Hidden Costs: [WHAT THEY DON'T REALIZE THEY'RE LOSING]
- Future Consequences: [WHAT HAPPENS IF UNSOLVED]
- Competitive Disadvantage: [HOW IT HURTS THEIR POSITION]
- Personal Impact: [STRESS, FRUSTRATION, CAREER EFFECTS]

Solution Framework:
- Product/Service: [YOUR OFFERING]
- Problem Resolution: [HOW IT SOLVES THE PROBLEM]
- Key Benefits: [WHAT THEY GAIN]
- Differentiation: [WHY YOUR SOLUTION IS BEST]

Proof Elements:
- Success Stories: [CUSTOMER EXAMPLES]
- Results Data: [QUANTIFIABLE OUTCOMES]
- Testimonials: [CUSTOMER FEEDBACK]
- Guarantees: [RISK MITIGATION]

Call-to-Action:
- Primary Goal: [SPECIFIC DESIRED ACTION]
- Urgency Factors: [WHY ACT NOW]
- Value Proposition: [WHAT THEY GET]
- Response Method: [HOW TO TAKE ACTION]

Example Usage

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Using the 'Problem-Agitate-Solve' framework, please write an email marketing campaign that identifies the most painful cybersecurity vulnerabilities faced by mid-market company IT directors and agitates the issue to show why it is a bad situation. Then, present our managed security services as the logical solution to the problem.

Problem Analysis:
- Target Audience: IT directors and CISOs at mid-market companies (100-1000 employees) with limited security resources
- Core Problem: Insufficient cybersecurity monitoring and response capabilities leaving companies vulnerable to attacks
- Problem Symptoms: Reactive security measures, limited threat detection, overwhelmed IT teams, compliance gaps
- Current Impact: Increased attack surface, potential data breaches, regulatory compliance risks, staff burnout

Agitation Elements:
- Hidden Costs: Average data breach costs $4.45M, 60% of small businesses close within 6 months of a cyber attack
- Future Consequences: Regulatory fines, customer trust loss, legal liability, business continuity disruption
- Competitive Disadvantage: Competitors with robust security win more enterprise contracts, insurance premiums increasing
- Personal Impact: IT directors facing career-ending liability, constant stress, impossible workload, sleepless nights

Solution Framework:
- Product/Service: 24/7 Managed Security Operations Center (SOC) with AI-powered threat detection and incident response
- Problem Resolution: Proactive threat hunting, real-time monitoring, expert incident response, compliance automation
- Key Benefits: 99.9% threat detection rate, 10-minute response time, 75% reduction in security incidents
- Differentiation: Industry-specific threat intelligence, dedicated security analysts, seamless integration with existing systems

Proof Elements:
- Success Stories: Regional healthcare provider prevented ransomware attack that could have cost $2.3M in downtime
- Results Data: Clients experience 85% fewer security incidents, 90% improvement in compliance scores
- Testimonials: "Finally sleep at night knowing our security is handled by experts" - IT Director, Manufacturing Company
- Guarantees: 30-day risk-free trial, 99.9% uptime SLA, cyber insurance partnership

Call-to-Action:
- Primary Goal: Schedule complimentary security assessment to identify current vulnerabilities
- Urgency Factors: Cyber attacks increase 40% during holiday season, budget approvals needed before fiscal year-end
- Value Proposition: Receive $5,000 value security audit at no cost, personalized vulnerability report
- Response Method: Book assessment call or download security readiness checklist

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Prompt Details

  • Category

    Marketing Strategy

  • Complexity

    Intermediate

  • Recommended Usage

    Problem-focused campaigns, pain point marketing, solution selling, emotional engagement

Related Tags

email marketingpas frameworkproblem agitate solvepain point marketingemotional sellingsolution positioningpersuasion psychology