CHAMP Lead Qualification Framework

Prompt Template

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Customer Type: [Define your target customer profile]

Target Region: [Specify your target geographic region]

Objective: I want to implement the CHAMP framework to improve our lead qualification process and better prioritize high-potential prospects. The goal is to develop clear qualification criteria that align with our sales objectives.

Context and Examples: I'm looking for customer interview insights, sales metrics, and industry research that demonstrate effective CHAMP qualification strategies. I need practical examples showing how to assess each CHAMP element.

Challenge: How can I implement CHAMP qualification to improve lead quality and conversion rates for [Customer Type] in [Target Region]? I want a framework that's both thorough and efficient, suitable for our sales team's workflow.

Task: Please develop a CHAMP qualification system that includes:
1. Assessment criteria for each CHAMP element
2. Discovery questions for CHAMP evaluation
3. Lead scoring methodology
4. Integration with existing CRM

Additional Requirements:
- [REQUIREMENT 1]
- [REQUIREMENT 2]
- [REQUIREMENT 3]

Budget and Constraints (if applicable):
- [CONSTRAINT 1]
- [CONSTRAINT 2]

Example Usage

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Target Industry: Enterprise SaaS companies
Geographic Region: North America

Objective: I want to optimize our B2B prospecting process using the BANT framework.

Context and Examples: I'm looking for real-world success stories, customer testimonials, and case studies.

Challenge: How can I implement BANT qualification to improve lead quality and conversion rates?

Task: Please develop a BANT prospecting blueprint that includes:
1. Qualification criteria for each BANT element
2. Discovery questions to assess BANT criteria
3. Scoring or rating system for BANT evaluation
4. Integration guidelines for CRM and sales tools

Additional Requirements:
- Include qualification criteria for different company sizes
- Provide templates for documenting BANT assessments
- Suggest automation opportunities for BANT tracking

Budget and Constraints:
- Must work with existing Salesforce setup
- Sales team of 10 AEs and 5 SDRs

Sample AI Response

Here's your BANT prospecting blueprint for Enterprise SaaS companies in North America:

1. BANT Qualification Criteria

Budget: Annual software budget > $100K, clear budget allocation process
Authority: Direct access to decision-makers (C-level, VP, Director)
Need: Identified pain points matching solution benefits
Timeline: Implementation plans within next 2 quarters

2. Discovery Questions

Budget: "What's your annual budget for similar solutions?"
Authority: "Who else is involved in the evaluation process?"
Need: "What challenges are you trying to solve?"
Timeline: "When do you plan to implement a solution?"

3. BANT Scoring System

Score each element 1-5:

5: Fully qualified
3: Partially qualified
1: Minimally qualified

4. CRM Integration

Create custom BANT fields in Salesforce
Set up automated scoring workflows
Build BANT qualification dashboards

Implementation will be phased over 30 days with your team of 10 AEs and 5 SDRs.

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