AIDA Sales Follow-up Framework

Prompt Template

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Customer Type: [Describe your target customer here]

Target Industry: [Insert relevant industry here]

Objective: I want to improve my sales follow-up communications using the AIDA model—Attention, Interest, Desire, and Action. The goal is to keep prospects engaged through each stage of the decision process and increase conversions.

Context and Examples: I'm looking for real-world examples, response data from previous campaigns, and research that show how AIDA can drive better results in sales follow-ups. Insights from email sequences, call scripts, or social outreach that align with each AIDA step are highly valuable.

Challenge: How can I structure my follow-up strategy to align with AIDA for [Customer Type] in [Target Industry]? I want to develop a repeatable and data-backed communication sequence that grabs attention, builds interest, creates desire, and prompts action.

Task: Please build a sequential follow-up strategy guide based on AIDA that includes:
1. Message examples or templates for each stage
2. Recommended timing and frequency for each follow-up
3. Tips for personalization and segmentation
4. Key metrics to monitor and optimize performance

Additional Requirements:
- [REQUIREMENT 1]
- [REQUIREMENT 2]
- [REQUIREMENT 3]

Budget and Constraints (if applicable):
- [CONSTRAINT 1]
- [CONSTRAINT 2]

Example Usage

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Target Industry: Enterprise SaaS companies
Geographic Region: North America

Objective: I want to optimize our B2B prospecting process using the BANT framework.

Context and Examples: I'm looking for real-world success stories, customer testimonials, and case studies.

Challenge: How can I implement BANT qualification to improve lead quality and conversion rates?

Task: Please develop a BANT prospecting blueprint that includes:
1. Qualification criteria for each BANT element
2. Discovery questions to assess BANT criteria
3. Scoring or rating system for BANT evaluation
4. Integration guidelines for CRM and sales tools

Additional Requirements:
- Include qualification criteria for different company sizes
- Provide templates for documenting BANT assessments
- Suggest automation opportunities for BANT tracking

Budget and Constraints:
- Must work with existing Salesforce setup
- Sales team of 10 AEs and 5 SDRs

Sample AI Response

Here's your BANT prospecting blueprint for Enterprise SaaS companies in North America:

1. BANT Qualification Criteria

Budget: Annual software budget > $100K, clear budget allocation process
Authority: Direct access to decision-makers (C-level, VP, Director)
Need: Identified pain points matching solution benefits
Timeline: Implementation plans within next 2 quarters

2. Discovery Questions

Budget: "What's your annual budget for similar solutions?"
Authority: "Who else is involved in the evaluation process?"
Need: "What challenges are you trying to solve?"
Timeline: "When do you plan to implement a solution?"

3. BANT Scoring System

Score each element 1-5:

5: Fully qualified
3: Partially qualified
1: Minimally qualified

4. CRM Integration

Create custom BANT fields in Salesforce
Set up automated scoring workflows
Build BANT qualification dashboards

Implementation will be phased over 30 days with your team of 10 AEs and 5 SDRs.

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