SPIN Selling Messaging Framework

Prompt Template

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Product/Service: [Describe your offering here]

Customer Type: [Define your target customer here]

Objective: I want to use the SPIN Selling framework—Situation, Problem, Implication, and Need-Payoff—to refine how I approach prospects. The goal is to guide them through a consultative sales journey that uncovers needs and demonstrates how our product or service is the ideal solution.

Context and Examples: I'm looking for messaging strategies used by top-performing sales teams, along with insights from customer feedback and industry benchmarks. I want practical, real-world examples that show how SPIN elements can be applied in both email and verbal outreach.

Challenge: How can I structure sales messages using SPIN to drive engagement and conversion from [Customer Type] when selling [Product/Service]? I want messaging that's consultative, customer-focused, and scalable for use by SDRs, AEs, or founders.

Task: Please develop a messaging playbook that includes:
1. Discovery question examples for each SPIN category
2. Email and call script templates based on SPIN
3. A framework for customizing SPIN messaging per buyer persona
4. Tips for measuring and improving performance

Additional Requirements:
- [REQUIREMENT 1]
- [REQUIREMENT 2]
- [REQUIREMENT 3]

Budget and Constraints (if applicable):
- [CONSTRAINT 1]
- [CONSTRAINT 2]

Example Usage

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Target Industry: Enterprise SaaS companies
Geographic Region: North America

Objective: I want to optimize our B2B prospecting process using the BANT framework.

Context and Examples: I'm looking for real-world success stories, customer testimonials, and case studies.

Challenge: How can I implement BANT qualification to improve lead quality and conversion rates?

Task: Please develop a BANT prospecting blueprint that includes:
1. Qualification criteria for each BANT element
2. Discovery questions to assess BANT criteria
3. Scoring or rating system for BANT evaluation
4. Integration guidelines for CRM and sales tools

Additional Requirements:
- Include qualification criteria for different company sizes
- Provide templates for documenting BANT assessments
- Suggest automation opportunities for BANT tracking

Budget and Constraints:
- Must work with existing Salesforce setup
- Sales team of 10 AEs and 5 SDRs

Sample AI Response

Here's your BANT prospecting blueprint for Enterprise SaaS companies in North America:

1. BANT Qualification Criteria

Budget: Annual software budget > $100K, clear budget allocation process
Authority: Direct access to decision-makers (C-level, VP, Director)
Need: Identified pain points matching solution benefits
Timeline: Implementation plans within next 2 quarters

2. Discovery Questions

Budget: "What's your annual budget for similar solutions?"
Authority: "Who else is involved in the evaluation process?"
Need: "What challenges are you trying to solve?"
Timeline: "When do you plan to implement a solution?"

3. BANT Scoring System

Score each element 1-5:

5: Fully qualified
3: Partially qualified
1: Minimally qualified

4. CRM Integration

Create custom BANT fields in Salesforce
Set up automated scoring workflows
Build BANT qualification dashboards

Implementation will be phased over 30 days with your team of 10 AEs and 5 SDRs.

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